Scholarship preps Canadians for beer’s biggest test
Second Annual National Beer Scholarship announced at Canadian Brewing Awards
FOR IMMEDIATE RELEASE
May 4th, 2019 CHICAGO
Contact: John Scholl
email@example.com / 773-549-4800
The Cicerone® Certification Program and the Canadian Brewing Awards are partnering to help Canadian beer professionals excel. Last night, the partners announced the second annual national scholarship program at the 17th Annual Canadian Brewing Awards in Toronto.
The scholarship will help Canadians begin their Cicerone journey — a global certification program that puts beer professionals to the test.
The scholarship will award 12 recipients, one from each province and territory, with a Certified Beer Server study and exam package. Plus it will award three Canadians with a study package to prep them for the Certified Cicerone® exam — a rigorous five-hour test involving blind tastings, demonstrations and essays.
“As the operators of Canada’s National beer competition, we know how important the Cicerone designation is in helping people to assess and evaluate beer,” says Rob Engman, president of TAPS Media and the Canadian Brewing Awards. “We’re proud to partner on this scholarship to help beer professionals on their path to excellence.”
The scholarships winners will be chosen by provincial brewing associations and awarded to beer professionals who demonstrate a strong passion for beer knowledge.
“Cicerone has been a part of the Canadian beer scene since we launched in 2008,” said Ray Daniels, founder and director of the program. “We are proud to have helped thousands of Canadians begin and advance their careers in beer. At the same time, we’ve been able to help everyone from brewers to retailers improve beer quality and beer service. We believe that all these efforts help to improve beer not only for beer drinkers, but for everyone in the industry.”
The applications are available under the Blog & News section of the Cicerone Certification Program website, with a deadline for submission of Monday June 24, 2019. The scholarships will be awarded in September.
The scholarship program awards the following:
Certified Beer Server Scholarships (12), which will include the following:
• BeerSavvy® online training program
• Certified Beer Server Exam
Certified Cicerone Study Packages (3), which are a suite of study materials and online tests designed to help prepare candidates for their Certified Cicerone exams. Each package includes:
• German Styles Coursebook + Specialist Exam
• British and Irish Styles Coursebook + Specialist Exam
• American Beer Styles Coursebook + Specialist Exam
• Keeping and Serving Beer Coursebook + Specialist Exam
• Brewing Ingredients and Process Coursebook + Specialist Exam
• Complete set of Beer Style Profile Cards
Scholarship applications can be found at the following links:
Certified Beer Server Scholarship: https://www.surveymonkey.com/r/F55LGFV
Certified Cicerone Study Package: https://www.surveymonkey.com/r/3V283TG
The Cicerone Certification Program is built around a series of four professional certification exams starting with Certified Beer Server and ending with the top-level Master Cicerone.
The Cicerone program has become the global standard for assessing beer professionals since its launch in 2008, with over 100,000 people having achieved certification.
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MEDIA STYLE GUIDE
The Cicerone Certification Program holds trademarks on use of the word “Cicerone” as it pertains to beer, beer service, beer education, and beer events in the United States and 43 additional jurisdictions including Canada, Australia, the European Union, and much of Latin America and Asia. The trademarks include the word “Cicerone®” and the titles “Certified Cicerone®,” “Advanced Cicerone®,” and “Master Cicerone®.”
As a result, in anything beer related, no one should be called a “Cicerone” unless they have earned one of the trademarked titles.
The Cicerone titles (Certified Cicerone®, Advanced Cicerone®, Master Cicerone®), are both trademarks and the proper name of a specific title. They should only appear in association with the name of an individual who has earned the appropriate certification. Both words of the title should be capitalized. (The AP StyleBook says that trademarks should be capitalized in all uses.)
Those who hold the first level certification awarded by the Cicerone Certification Program are referred to as “Certified Beer Severs” and not “Cicerones.”
You may wish to include this trademark notice at the end of any publications: Master Cicerone®, Advanced Cicerone®, Certified Cicerone®, and Cicerone® are trademarks of the Cicerone Certification Program, a Chicago-based beer education and certification organization.
For more information, visit: https://www.cicerone.org/titles-trademarks-proper-use
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