New York’s Smart Beer introduces IPA

UnknownCrafted with pure, certified organic ingredients the new beer joins the brand’s Organic Golden Ale, whose crisp taste has made it a fast favorite among consumers, prompting a rapid expansion from the brand’s New Paltz headquarters in the Hudson Valley, to stores and bars in all boroughs of New York City and beyond including Mets’ Citi Field and Whole Foods, all in the span of a few short months. New York’s first organic IPA will soon be found everywhere Smart Beer is sold.

Smart Beer founder Gabriel Heymann, a certified yoga instructor and former touring musician, devised the brand as a means to bridge the gap between his health-conscious, active lifestyle and his social world. Stated Heymann: “We shouldn’t have to sacrifice well-being in order to celebrate life’s moments, and that’s what Smart Beer is about.” The brand released its first flagship brew, an Organic Golden Ale, in October and it immediately resonated with consumers looking for a craft beer made from sustainable ingredients and a brand that supports social and environmental values.

Smart Beer conjoins the values of the craft beer and the organic, non-GMO product movements that are gaining worldwide momentum, providing a high-quality, authentic beer made with pure, domestically grown ingredients. For a health-focused and socially-conscious generation, it provides a great option for balancing celebration with healthy, active lifestyles.

Smart Beer’s Organic IPA starts shipping the week of May 16. An official release party will take place on May 21st at Montana’s Trail House in Bushwick, Brooklyn, with an afterparty immediately following at Rookery.

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