FOR IMMEDIATE RELEASE
September 25, 2019 CHICAGO
Contact: John Scholl
firstname.lastname@example.org / 773-549-4800
Explaining the difference between a stout and a schwarzbier just got easier for 15 Canadian beer professionals who were just awarded scholarships through the Cicerone® Certification Program and the Canadian Brewing Awards’ Second Annual National Beer Scholarship.
The scholarships help Canadians begin their beer journey with Cicerone—a global certification program that puts beer professionals to the test.
Over 100 applicants who serve or brew beer for a living applied for the scholarship, but just 15 people were selected based on their passion and dedication to beer. Twelve of the recipients, one from each province and territory, were awarded with BeerSavvy® Online, an eLearning course that prepares them to write their Certified Beer Server Exam.
“Training through the Cicerone Certification Program helps bring an air of confidence to not only my customers, but to myself,” says Daniel Hendricken a Sales Representative at PEI Brewing Company. “Becoming a Certified Beer Server is the first step to showing a commitment and sense of appreciation for what we love, beer. Plus, I really want the pin.”
Three Canadian beer professionals were awarded a study package to prep them for the Certified Cicerone® exam—a rigorous five-hour test involving blind tastings, demonstrations, and essays.
“With the growing industry in Newfoundland, I see being one of the people with legitimate credentials in beer as a huge opportunity to take our industry to the next level by educating consumers, industry members, and the general public,” says Nicole Evans, Operations and Communications Manager, Port Rexton Brewing Company in Newfoundland.
Provincial scholarship recipients were chosen by their provincial brewing associations and national recipients were chosen by the Canadian Craft Brewers Association.
The Cicerone Certification Program is built around a series of four professional certification exams starting with Certified Beer Server and ending with the top-level Master Cicerone. The Cicerone program has become the global standard for assessing beer professionals since its launch in 2008, with over 100,000 people having achieved certification.
Certified Beer Server Recipients
Jeanette Bell, Product Advisor, Alcool NB Liquor, New Brunswick
Makisha Page, Tasting Room Ambassador, Winterlong Brewery, Yukon
Paul Clerkin, VP Marketing & Taproom Manager, Stone Angel Brewing Co., Manitoba
Kate Byblow, Taproom Manager, Pile O’ Bones Brewing Company, Saskatchewan
Daniel Hendricken, Sales Rep, PEI Brewing Company, Prince Edward Island
Heidi Haines, Taproom Manager, Schoolhouse Brewery, Nova Scotia
Bethany Smith, Brand Ambassador & Sales, Craft & Compass, British Columbia
Émilie Leclerc, Journalist & Actress, Quebec
Gabil Paradis, Manager/Supervisor, Woodyard/NWT Brewing Company, Northwest Territories
Lisa Krocker, Taproom Manager, Zero Issue Brewing, Alberta
Terra Barrett, Beer Server/Retail Sales Associate, Port Rexton Brewing Company, Newfoundland and Labrador
Adam Wilson, Sales Representative, Beau’s All Natural Brewing, Ontario
Certified Cicerone Recipients
Nicole Evans, Operations and Communications Manager, Port Rexton Brewing Company, Newfoundland and Labrador
Trish Yee, Quality Control Manager, Brunswick Bierworks, Ontario
Katrina Farrell, Sales Representative, Trans Canada Brewing Company, Manitoba