Beau’s kicks off feBREWary with new Gruit

Vankleek Hill, ON – Since 2013, Beau’s Brewing Company has marked Feb. 1 as International Gruit Day. The event plays double-duty as both Beau’s celebration of the ancient technique of brewing gruit ales – and the official launch of its feBREWary series that introduces one brand new beer every week for the month of February.

To mark the occasion, the Beau’s team will be gathering to raise a glass of the brewery’s new gruit tripel, Triceratops Tripel, at its retail shop at noon EST on Feb. 1, 2017. More than 35 craft breweries (and counting) from all over will be joining Beau’s via the hashtag #gruitday – which generated 1,350,159 Twitter impressions in 2016 (almost double that of the previous year).

Brewed specifically for this occasion, Triceratops Tripel features an assortment of organic botanicals including bog myrtle, dried heather flowers and lavender. Like all Beau’s beers, this hazy pale yellow ale is certified organic. The tripel is a relatively new style of beer, originating in the Trappist breweries of Belgium. Triceratops Tripel is spicy, herbal and fruity. At 9.0% alc./vol., its finish lends a lasting warmth.

This new beer will be on draught at more than 250 restaurants and pubs in Ontario and Québec, and sold by the bottle at approximately 75 Québec retailers, as well as at the Vankleek Hill, Ont. brewery, for a limited time starting Feb. 1.